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Nike Air Jordan – From a History of Ingenuity to World Fame For the generation of today, having a pair of Nike Air Jordan nike jordan seems almost ordinary. We love the shoes all right but most people who do not know how the phenomena of Nike Air Jordan came into the market will not have the highest appreciation for it. Let us try to go back to how the Nike Air Jordan was introduced and how it remained as one of the best pair of shoes most kids, teens nike jordan shoes and adults want. Knowing its rich history can make us appreciate more the value of these great shoes and also to scour for the older Air Jordan models as mementos of greatness. Before 1984, most Nike shoes were white and the marketing and sale of Nike shoes were air jordan experiencing a lowdown. Nike, a known brand of shoes and sportswear, needed something new and something daring to make its sports shoes line hit waves once more. That was when they got the rookie player Michael Jordan to model for them. Michael Jordan was one of the best rookie players of the time and he had a great future. Nike knew air jordan shoes this and so made him carry the Nike Air Jordan brand line. Instead of white, Nike introduced the daring colors of black and red. With a US$2.5 Million contract for five years, they got him to be the Nike Air Jordan model and endorser. NBA even banned Jordan from wearing the shoes to games because of all the hype it created. Despite the warnings and the US$5000 fine per game, the great basketball player wore his Nike Air Jordan shoes and Nike was all too happy jordan shoes to pay the huge fine. With Jordan’s great basketball history and Nike’s innovative design and marketing strategy, Nike Air Jordan shoes became part of great sports shoes history. After Nike Air Jordan I, many Nike Air Jordan models came out in the market. From Nike Air Jordan I to XVII, XIX to XXI, and the XX2 to the final XX3 (in honor of Jordan’s jersey number) series, these Nike Air Jordan model shoes were much wanted partly because of Nike’s intense marketing strategies. The Jordan brand of shoes from Nike came to dominate not only the hearts of basketball lovers but almost everyone who knew about Nike, air jordan 2010 sports, and NBA. Nike also offered the models Retros, Retro Pluses, Player Exclusive and Samples. All these Nike shoes modeled by Michael Jordan came out as hits in the US and all over the world even after the historical basketball star retired. Nike Air Jordans have been the models which shook not only the USA market but also the world. Most of the shoes were marketed in a way that people tend to rush after them. The Jordan Brand of Nike shoes would usually release specific models only for a day so shoes are given more value and the retro image remains. This marketing strategy and the stellar idea of getting the all-time famous Michael Jordan model for the Nike shoes made the brand and the models real treasures.vibram shoes Vibram Five Fingers